Track Your Integrations' Health for Improved Business Performance

Henri Chabrand

Henri Chabrand / 25 January 2023

Integrations can be a powerful tool for businesses to reach more customers and increase their retention. But it's not enough to just build and launch an integration; you need to make sure to monitor its health and performance to ensure it is meeting your business goals. In this article, we will cover the basics of monitoring your integrations’ health and provide actionable tips to help you get the most out of your integrations.

Basic Metrics to Monitor

Integration Adoption Rate

The adoption rate of any integration can be determined by comparing the number of installations with the size of the addressable customer segment it was designed for. This is a critical metric to assess the success of any integration and its ability to meet the requirements of the intended customer group.

📉 Facing a low install rate? → Increase discoverability

Integration may not have enough visibility, or its description may not clearly express the value it will bring to the user.

Integration Retention

The ratio of uninstalls to installs is a good indicator of the overtime integration retention rate. This metric can be used to track how successful an integration is at retaining users over an extended period of time. It allows you to gain insight into the overall satisfaction of your users and make adjustments to improve the user experience.

📉  Getting high integration churn? → Look for regression or re-evaluate integration scope

If combined with a high install rate, it might mean you've got a new bug introduced or that you missed a major integration use case during your product discovery.

Support Tickets Tracking

To ensure that any new bugs introduced are identified and tracked, it is important to establish a system for monitoring the number of support tickets generated related to the integration over time. This will provide useful insights into potential regressions, as well as allowing you to quickly identify and address any issues that may arise.

Squad Velocity Impact

You should also track the time your squad spends investigating and fixing integration issues. If maintaining integration affects your squad's velocity, you need to achieve stability before doing anything else.

💥 Facing high maintenance integration? → Review scaling strategy

Adding new integrations should never impact your support and engineering teams' daily operations.

Regression Monitoring

Partner’s API Monitoting

Partners have their own roadmap and some modifications might be made to their public API. Make sure to receive alerts when requests of your native integration fail, which could indicate breaking changes introduced by the partner. It's also advisable to subscribe to the partner's developer newsletter to stay on top of future changes.

QA Plan and Automated Tests

Make sure to maintain a QA plan for the integration and to run it every time a new feature might impact its functionality. Ideally, you should have automated end-to-end tests that run automatically when deploying such a feature.

Brand Exposure

Partner's Marketplace Listing Performance

Regularly review your app listing on the partner's integration marketplace and make sure you don't have low customer ratings or bad reviews.

The partner's marketplace is your golden ticket to a low-effort, low-cost acquisition channel. Take good care of the image your brand reflects on thoses platforms.

Lead Generation Impact

Monitor leads generated through integration-related content (blog posts, social media, search engine, F.A.Q., marketplace listing, etc.). Bear in mind that having the integration deployed represents only 40% of the value you can get from it. Integrations are powerful marketing and inbound sales materials.

Get in touch if you need help to :

  • Identify the integrations you should build to meet your business goals
  • Structure your Product, Tech, Support, and Marketing Teams around an effective release process
  • Reduce the effort of building, launching, and maintaining multiple integrations

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